One of the things you should spend a lot of time on is creating email marketing campaigns phone number list so you can renew all those people who have forgotten you or are about to abandon you.
Remember that it is more difficult to sell to a new customer than to someone who is already part of your business . Email marketing is one of the most effective channels to retain customers and also to improve the relationship you have with those users who no longer interact with your brand.
Building a solid database will take some time. And converting those leads into clients also requires well-constructed strategies, since, for example, you need to send content that is truly relevant and interesting.
Similarly, you need a good lead nurturing strategy to push the user through the sales funnel . Something that also requires a lot of effort and investment. If all this has worked, you better not lose these customers who are already educated on your brand.
However, despite everything, you may end up losing engagement with some of your subscribers . The inactive list will include those people who have already purchased from you, as well as those who have never interacted with your brand.
TABLE OF CONTENTS
Why do subscribers become inactive?
Why is it important to encourage and re-engage subscribers?
Benefits of automating emails for subscriber renewal
How can you create a subscriber renewal campaign?
A.- Early stage
B.- Middle stage
C.- Late stage
Useful tools to use in your subscriber renewal campaign
How you can encourage subscriber renewal using email marketing
1.- Plan the distribution of mail in advance
2.- Send personalized emails
3.- Add value to the customer
Why do subscribers become inactive?
An inactive subscriber is one who has no reaction to the emails they receive from your brand. In other words, they have not opened any of the emails they receive or have not interacted with the calls to action .
There is also the case where the subscriber does react to the emails, but does so in a negative way, reporting the emails as spam, blocking them, or deleting them. Users will become inactive for a few reasons:
They may be interested in the service or product you are offering, but they have not yet purchased it and are only subscribed to your database so as not to lose contact with your brand.
At first he liked the content, but over time he felt that it was not relevant or did not respond to his needs.
You signed up just to take advantage of some offer.
He is not interested in your emails, but has not taken any action to stop receiving them .
Because your emails are arriving in the spam folder , so the user does not see them in their inbox.
Why is it important to encourage and re-engage subscribers?
Encourage subscriber renewal
You must remember that it is always easier to push customers who already know you to buy, than to get new users that you must convert. That is why renewing subscribers is very important to retain them. To do this, you need to determine the reason why these people have been inactive , and then focus on attracting them back.
Ideally, you want to attract people who have already shown interest in your products or services. You can do this while reviewing the statistics of your email marketing campaign.
Detecting an inactive subscriber is very easy with marketing automation. Also, depending on the type of campaign you have, you can set a deadline to send them a retention email.
For example, if it is a seasonal campaign , you have to wait a year, but if it is a campaign with a promotion, just a few ignored emails will be enough.
However, do not use forms that are too long, as they will further alienate users. Ideally, there should only be one address for the email address and one for the name.
3.- Add value to the customer
When you send automated emails to confirm subscriptions, thank your customers for their purchase, or remind them when their subscription is due to expire. You need to make these emails really useful while adding value to them .
An inactive subscriber is one who was once engaged with your brand. Running a campaign to get them to “fall in love” again will be easier than starting from scratch with new subscribers .
Once you have them back, the work isn't over. Always remember to keep them interested with nurturing campaigns. Now that you have everything you need to attract your subscribers back, it's time to employ these steps.
At MDirector we are specialists in this and we can help you. We have a professional Email Marketing platform so you can send your best subscriber renewal campaigns . Don't miss this opportunity!
