"Don’t use LinkedIn Audience Network when you first start," AJ says “The traffic i iranian whatsapp s cheaper, but it also tends to be much lower in quality. So most advertisers will want to just shut it off and test into it later.”
4. Set location targeting to "Permanent"
By default, LinkedIn’s location targeting is set to "Recent or permanent," which includes users who have recently visited the targeted area.
AJ recommends changing this to "Permanent" to ensure you’re reaching people who actually live in the specified area. That's much more reliable audience targeting.
5. Choose the right CTA
Your call to action (CTA) should align with where users are in the buying journey. Cold audiences won’t respond to a "purchase now" button — they’re more likely to click to learn more or access a lead magnet.
"Cold audiences are not ready to talk to your sales department," AJ says. His advice is to use retargeting to convert them later, but start by showing them content that piques their interest.
6. Don’t rely too heavily on AI
LinkedIn now offers AI tools like the Accelerate feature, which promises to create your entire campaign based on a single URL. This option, if available, shows up after you select an objective.
AJ suggests using AI generated creative for inspiration rather than relying on them fully. AI-generated content can get you started, but manually refining it based on your audience’s needs and your brand will lead to stronger campaigns.
7. Work your way up to manual bidding
LinkedIn’s default bidding method is maximum delivery, aka maximizing the number of results for while spending the entire budget.
“Maximum delivery is the most expensive way to pay for your traffic 90% of the time," says AJ. "Instead, bid by the click, and bid significantly lower than what LinkedIn recommends. You can always increase it later if you're not spending what you want to be spending.”
Manual bidding is more advanced, however, so it may be best to get your feet wet with automated bidding until you understand the platform and your results better.
