Native forms of online advertising
Not sure how to promote a website? Do you know the term "native advertising"? This is an increasingly popular form of marketing for companies, products and services, which is placed on a website in such a way that it blends in with the content of the website it is on. Thanks to this, it has a greater chance of drawing the attention of visitors and achieving the intended goal, e.g. clicking a link.
Contentful content is not the only feature required of native advertising . It will also be subtlety - after all, this type of paid material should not interfere with users when using the company's website. Types of online advertising include, for example, sponsored articles or promotional videos. However, it is important that their content is valuable to users and provides them with some information or entertainment.
