However, have you ever thought about repurposing your content? Think kenya phone number data about all the blogs and social media content you've already created. If you know how to repurpose this content, you'll be working with the core concepts of your content, to transform it into something else. Whether you're giving this content to a different niche in your audience, or simply giving them something new to enjoy, repurposing can be a content creator's best friend.
Of course, this doesn't mean taking an existing blog and simply turning it into a new blog with the same articles - you should use it on other channels, for example by repurposing blog content in your next newsletter, which is exactly what we'll be looking at today.
1 Why create content for email marketing campaigns?
1.1 Success stories, social proof and testimonials
1.2 Add videos to your emails
1.3 Share highlights on social media
1.4 Daily snacks
1.5 Turn presentations into infographics
1.5.0.1
1.5.0.2
1.5.0.3 Translated by Micheli.
Why create content for email marketing campaigns?
In a world seemingly dominated by social media, blog posts and webinars, there’s no denying that email marketing remains one of the most effective ways to communicate with your audience.
With an average ROI of $42 for every $1 spent on email marketing and over 4.3 billion email marketing users predicted by 2023, email marketing is vital to your business’ success. If you haven’t yet implemented this channel into your marketing strategy, you’re missing out on one of the best opportunities to build a loyal customer base for your brand. If you’re already working with this option, you already know how difficult it is to create content that resonates with your subscriber list. This is where repurposing comes in.
By using successful content from your social media pages and websites, you can create newsletters that will drive results and take your business to the next level.
As we explained above, you shouldn't post the same content multiple times. That would be a waste of time and your readers would think that you are not interested in helping them. It's about reorganizing your message to use it on other channels.
Here are five creative ways to do just that.
Success stories, social proof and testimonials
Some of the best content that businesses forget to use is social proof. This can be comments on a social media post, a product review or review on Google my Business, or any type of testimonials you’ve collected about your business. There’s a lot you can do with this type of content.
For example, you could send newsletters to share what people have said about a product, or use it on your landing page.
This is a great way to draw attention to what you do. According to statistics, 92% of consumers will rely on unpaid recommendations (like reviews) more than any other type of advertising. That’s why social proof is powerful. After all, would you go to Amazon and buy a product with one star? Probably not. The same applies to your customers. If they can’t see positive recommendations for your brand, they can’t trust your solution.
Of course, only showing the amazing reviews you receive can seem a little selfish and even suspicious, so why not create a contest to attract customers who love your brand?
For example, you could invite your customers to leave reviews for a chance to be featured in your monthly newsletter. All selected winners would receive a discount code or other type of prize. It's easy to get, yet powerful content, and it won't cost you much.
Also, you would get a lot of feedback from your customers, which is helpful in every way. The second approach you can take is to create success stories.
