The goal of digital advertising is to drive traffic back to your site, where you can convert that traffic from visitors to customers.
But to do that, you need to maximize your advertising potential on the most beneficial social channels like Facebook advertising , tapping into those valuable customers and driving them back to your website where they can subscribe to your emails.
In the switzerland business fax list HubSpot Marketing Report , 3,400 marketers from around the world said that Facebook is the number one paid channel for delivering the highest ROI. They also indicated that Facebook is the number one social media channel they invest in.
Running a successful Facebook ad isn't complicated, but it's not necessarily intuitive either. In this blog post, we'll cover the ins and outs of Facebook advertising , including how to run a paid Facebook ad so you can drive more traffic to your site and build your email list .
Why Facebook Ads Are So Popular
There are many different places you can invest your digital advertising dollars. However, many marketers choose to prioritize Facebook because it is the platform that offers the most in terms of ROI.
To understand why Facebook might be such a clear winner here, consider how many users are on the platform in the first place.
In addition, the price of Facebook ads decreased by six percent in 2019, while the number of ad impressions increased by 37 percent. It is cost-effective and at the same time delivers results, something that every small business can get on board with.
One of the reasons Facebook ads are so appealing is that they offer a variety of formats and placements to help businesses engage users. There is no one-size-fits-all approach because each person responds to a different tactic.
