There is a lot said and written about email marketing and its benefits… and you may have asked yourself more than once, “How much of this is true?”
Because this much is clear: your time and budget are limited.
So it makes sense that you want to make sure that email marketing lebanon phone number data is working and that you are using it correctly to get the most out of your business.
If you have questions and what you want are data, numbers, facts, about specific aspects of email marketing such as these:
What is the opening rate of commercial emails? (This information is provided by most email marketing tools )
Do my customers like or dislike being emailed?
How exactly does email marketing affect the purchasing decision?
What is the ROI of email marketing?
…then keep reading, because in this article you will find a complete collection of email marketing statistics that you should know.
(Psst… are you more of a straight-to-the-point person? We’ve prepared a short list at the end of the article. To get to the fast track, just scroll down.)
1 Email marketing is a mass channel
2 Your customers prefer email marketing
3 Keys to open rate
4 The issue matters (a lot)
5 Email marketing and abandoned carts
6 Yes, email marketing works
7 The ROI of email marketing
8 Email Marketing Statistics Summary
Email marketing is a mass channel
Email marketing is a mass channel
One of the biggest reasons for doing email marketing is the massive use of email as a communication channel.
If your customers have email, then you have the unique opportunity to reach them by speaking to them directly, one-on-one.
And email marketing statistics tell us that they probably do: according to data from Statista, 3.93 billion people were email users in 2019 , a figure that is expected to reach 4.371 billion in 2023.
The number of emails sent continues to grow as well. In 2019, 293.6 billion emails were sent every day (every day!) and statistics estimate that by 2023 this figure could reach 347.3 billion, which is 18.29% more.
This is more than just good news for email marketing. Because what these statistics tell us is that email, as a communication channel, is booming.