It's no secret that Email Marketing has become one of the favorite tools for digital marketing professionals and it has been proven that this is no coincidence. Email Marketing is a direct channel that allows you to personalize messages , and therefore, it promotes customer loyalty and improves the positioning of your brand . In addition, it is very economical compared to other marketing strategies and has one of the highest returns on investment .
If you are interested in knowing more specific statistical data about Email Marketing, we leave you the following post from SaleCycle , where it provides us with very interesting information about this channel.
So, in this post, we are going to highlight how Email Marketing can be a very good strategy to boost sales and generate closer ties with customers during the Christmas season. In addition, we are going to give you five very important tips to ensure success during this special season.
What are the benefits of running Christmas Email Marketing campaigns?
As we have mentioned before, Christmas is one of the times of the year when the most traffic is generated and, consequently, the most sales are obtained. Therefore, it is an excellent opportunity to connect emotionally with our subscribers and generate a closer bond between brand and customer .
Now, leaving the emotional part aside, there is also a lot of work to be done at a strategic level. The increase in traffic and sales is a reality , and therefore, we have to use the right tools to make all this translate into sales.
Offering all kinds of incentives to potential sri lanka business email list customers is therefore very important to increase sales. Take advantage of these types of campaigns to provide special offers and build customer loyalty.
5 Tips for Successful Email Marketing Campaigns During the Holiday Season
1. Anticipate the Christmas holidays
We know that Christmas is a time of year when many people have the habit of giving gifts. Considering this, this strategy consists of feeding subscribers with as much information as possible. Therefore, it is not only important to carry out campaigns during Christmas, but to get the most out of it we should start a little earlier so as not to lose those more cautious potential customers.
In addition, it is also important to take advantage of this strategy to send informational messages informing them of upcoming offers, upcoming launches and even recommendations with the aim of encouraging them to consume our brand.
Not everyone likes to make impulse purchases. That is why, for those consumers who have a more rational profile, it will be of great help if our Christmas campaigns start a certain amount of time in advance, since this way they will be able to obtain all the information they need before buying what they want.
2. Segment audiences to deliver personalized offers .
If offers normally work well on their own, imagine if we also offer a discount on the product that appeals to the group of people who are interested . We can achieve this by first studying the history of our subscriber lists.
For example, if we sell jackets, pants and shoes, the ideal would be to create a personalized offer for each product category and send it to each audience that we have previously created thanks to our subscribers' history.
Thus, if I am a user of this brand and have previously been interested in its shoes, if I receive an offer offering that product at a reduced price, the probability that I will end up buying it is greater. On the other hand, if I receive an offer for jackets, trousers or simply a general offer, the probability that I will enter and buy shoes is reduced.
3. Create exclusive discount coupons for Christmas.
Using coupons is a strategy that usually encourages consumer purchases and helps build customer loyalty . Therefore, using coupons to attract people who are subscribed to your brand can be a great help. Also, if you make them time-limited, the results will be even greater.
Exclusive discount coupons
In addition to creating exclusive discount coupons for Christmas, we can also take advantage of using personalization . As we well know, when we address our subscribers directly by name, our metrics always improve. So, whenever we can, it is an action that will help us achieve better results.
As we all know, Christmas doesn't last forever and it's important to make the most of it. It can also be very helpful to use urgency and scarcity . These two concepts may seem similar, but they are not. While urgency is responsible for generating a need in a person to buy a product at a specific time, scarcity refers to the low availability of a product. So, we can use these two concepts to encourage our consumers to buy.
