Let’s say a B2B sells repair services for vibratory leaching systems in mines. There aren’t a lot of people who are going to tweet about vibratory leaching systems in mines. But there are people who are interested in mine reclamation or increasing mine safety. That’s the non-boring angle.
Try to find an appealing angle. Once you do, you'll be ready to move forward with your social media efforts.
2. Introduce a real person.
One of the major shortcomings of many B2B companies, especially in tg database the industrial and manufacturing sectors, is the lack of a genuine human being to back up their efforts.
The lack of real people makes B2B business seem so distant and unreal. It's like talking to a robot. It just doesn't feel right.
Every B2B should make an intense effort to humanize the brand on social media and content marketing. Here's what it looks like:
Use a brand persona to tweet, post updates, and write articles
Use real people with their names in customer service.
Start real person engagement and outreach
3. Support your social media with your content marketing.
There is no successful social media campaign without a successful content marketing campaign. They are like two links in an indestructible chain.
Fortunately, most B2Bs are already doing content marketing. However, not all B2Bs use the same type of content marketing. The better a B2B company is at content marketing, the better they will be at social media.
4. Use LinkedIn
B2B marketers love LinkedIn; 97% of B2B companies are using it.
There's a reason for this: LinkedIn is effective at securing leads.
The social goal for most B2B companies isn’t just traffic. It’s the right kind of traffic. More specifically, it’s leads from that traffic. That’s why LinkedIn has been the social media sweet spot for most B2B companies.
LinkedIn does for B2B what Facebook, Twitter and Pinterest have failed to do: It forms professional connections based on a single goal.
