Why implement a lead generation strategy?
The commercial profitability and long-term economic viability of a company directly depend on good lead generation. It is essential to implement an efficient strategy in this regard:
To automate prospecting and dedicate the vp security email lists time gained to tasks with higher added value;
To develop brand visibility and reputation;
To optimize natural positioning, publishing relevant and unique content;
To stand out from the competition.
A lead generation strategy has some advantages compared to other marketing techniques:
Thanks to a very precise segmentation capacity, it can be carried out at a very competitive cost compared to campaigns with more massive audiences such as television.
It is characterized by a high conversion rate . Qualified leads are high probability prospects: the probability of a first purchase is high, as is the probability of loyalty or even of becoming a true brand ambassador.
Conversely, a good lead generation strategy can also involve:
Define a specific advertising budget;
The need for constant re-evaluation based on the results obtained;
Control of various marketing resources such as SEO, content writing, email, performance marketing or lead nurturing;
The risk of generating false leads. For example, these could be students or competitors doing research, with no intention of buying your products.
Please note: What are the elements that drive the performance of a lead nurturing strategy?
Lead nurturing is based on maintaining or strengthening a business relationship with prospects who are not yet mature enough to make a purchase. This marketing strategy owes its success to:
Good contact management;
Lead segmentation;
Personalization of the actions to be carried out based on the stages of the purchasing process.
What are the different techniques for generating leads?
To generate leads it is necessary to distinguish between two large groups of techniques.
