Digital transformation has not only changed the way we communicate with the world, but it is also changing the way we buy and sell almost any type of product or service.
The Internet today offers us endless possibilities and one of them is virtual stores, which bring with them a metamorphosis regarding our way of life.
Do you want to know everything about online stores? Keep reading and find out!
What is a virtual store?
A virtual store or online store is a website designed specifically to sell products or offer services through electronic commerce .
One of its main benefits is that this Internet space allows sellers to display their merchandise 24 hours a day, 7 days a week and from anywhere.
Elements and characteristics of an online store
For a virtual store to meet the proposed objectives and be useful, it must have the following factors:
Local/Location
Unlike physical stores, it is not necessary to rent a space, but rather to have a web space with a good platform that adapts to our needs and those of our customers .
In addition, this store can be located within its own domain on the Internet or a shared platform can be used in some "virtual shopping mall".
That is why countries with competitive advantages such as Mexico and Colombia have stood out due to the fact that the virtual stores of companies in their territories can sell to the entire Latin American market via the web.
Store design
The online store must be in line with the image we want to present of our business, so the colors and graphics of the page must be taken into account. In addition, it is necessary that it:
be responsive ;
provide an attractive design;
be easy and intuitive to navigate;
offered an adequate UX in the UI ;
have the ability to filter data;
have contact information and social networks .
Product Description
Many customers need to be in contact with a product before deciding to buy it .
However, this is not possible in virtual stores, so it is necessary for buyers to clarify all their doubts and concerns regarding this so that they have enough confidence to purchase it.
To increase the confidence of the potential buyer , when deciding to add an item to the virtual store, it is necessary to do so in a "friendly" and explicit way.
That is, a detailed description of each product or service offered must be provided . It is also essential to add its attributes, various photographs, characteristics and qualities.
