This is because search engines have evolved, becoming much smarter and more efficient. Whether you’re new to digital marketing or a savvy professional, we’ll break down everything you need to know customers mobile phone number list about keywords so you can squeeze the most benefits out of them.
What Are Keywords?
A keyword is a word or several words that define the meaning and purpose of your content. In SEO, they’re the words and phrases that users enter in search engines to find specific information. Pay-per-click (PPC) advertising like Google Ads also uses keywords to trigger ads for relevant search queries.
Keywords are one factor out of many that search engines use to properly rank content and help users find relevant content to their search queries. For example, let’s say you search on Google, “What is the history of wine?" A popular blog post that ranks for the keyword phrase “history of wine” would appear on the first SERP.
How Do I Find Keywords?
There are a variety of free and paid tools you can use to find keywords for your website. However, it’s crucial to take certain steps before building your content around keywords that aren’t right for your website.
Define your target audience: Research who your target audience is and what questions you can answer or problems you can solve for them.
Narrow your focus: Targeting a wide variety of keywords can dilute the effectiveness of your SEO. Narrow down your focus to make your content more relevant to users. It also helps for discovering less competitive keywords which are easier to rank on the first SERP.
Collect data, analyze results, and repeat: Keep track of how your website performs for keywords by setting up Google Analytics and Search Console.
You can come up with your keywords by first making a general list. Then, you can use free tools like Google Trends and Google Keyword Planner (available in Google Ads) to see the search volume for your keywords to help narrow down your focus.
