3. Lead Generation and Nurture
Building an effective marketing funnel requires that you mexico reverse phone lookup understand not just how your audience thinks - but how likely they are to make a purchase. Each of these categories requires different levels of capital investment and trust, meaning your strategy needs to take into account the length and nature of the buyer journey:
eLearning buyer journeys
eLearning products typically require the lowest upfront investment, and are applicable to the widest number of users. Lead generation campaigns can focus on volume, while nurture can be more sales-focus - presenting the audience with demos and discounts.
LMS buyer journeys
Because they are geared towards organizations, LMS buyer groups are likely to be bigger and take longer to make a purchase. The best approach is usually to place a larger emphasis on CRM optimization and tailor messaging to specific buyer personas, sometimes even opting for an Account Based Marketing approach.
EdTech buyer journeys
Like LMSs, EdTech products tend to be a big investment - and most schools will have limited budgets. Buyer education is therefore key, meaning high-value resources like webinars and whitepapers are likely to have the most impact.
Transform Your Marketing with an Agency That Gets It
Whether your product falls under eLearning, LMS or EdTech, ProperExpression has a dedicated team with in-house expertise across all three domains - ready to help you reach the ideal audience with the perfect message at the exact right moment.
