Food Delivery Brands, a leading pizza delivery restaurant group with a presence in 33 countries, will invest nearly 30 million euros in 2022 to expand its operational and industrial capacity, boost its digitalisation and consolidate its expansion strategy in its strategic markets of Iberia and Latam.
This investment strategy has led to the loan data opening of a new dough factory in Querétaro (Mexico) in June, with an investment of more than 7.5 million dollars, which will supply the Pizza Hut establishments that the group operates in the country, as well as exporting to the brand's franchisees in Central America and the Caribbean. This new factory joins the 4 already operating in Spain, Colombia, Chile and Ecuador.
The group will also continue to invest in boosting its digital transformation, as one of the strategic pillars to support its future growth, providing the business and its franchisees with the latest digital innovations for both in-store service and through online channels. In this line, the Telepizza brand has recently announced the possibility of placing home delivery orders through WhatsApp , becoming the first brand in the QSR sector with this service in Spain.
Alongside its operational capacity, Food Delivery Brands will continue to move forward with its expansion plan in Iberia and Latam, focused on new, smaller and more convenient store formats that adapt to new consumer habits, promoting delivery and take-away services, while expanding the group's capillarity. This plan has allowed the group to reach 91 net openings during the first six months of 2022, and it already has more than 2,350 operating establishments worldwide.
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Food Delivery Brands has recorded a positive business evolution in the first half of 2022, with an 18.7% increase in chain sales compared to the same period in 2021, reaching 620 million euros. In strategic markets, the evolution has also been positive. In Spain and Portugal, sales in the first half of the year have registered an 11% growth compared to the previous year, while in Latam, they have grown by 29%. These figures confirm the positive evolution of the business, its solidity and the success of its international expansion.
