App
Apps as content marketing aren’t talked about enough, but they should be. While they can be confusing to search for, they have the potential to create significant brand recognition. Imagine your widget company decided to launch an app that contains a lot of plans to create amazing designs with Widget’s branded widgets. Widget fans around the world would rejoice; they would search your app for new and exciting ways to use their favorite product, and you would see an increase in sales as people challenge each other to be better and more creative with your product.
Almost anything can be content, as long as you don’t immediately force a sale on the person you’re talking to. Content marketing is the subtle sell that gradually warms up a visitor. It’s a ninja marketing technique that politely asks people if they’d like to know more about your product/service.
