Online store traffic refers to the number of visits a website receives in a given period of time.
But seeing how many visitors an online store has had this month is not enough to increase the number of these visits. The dynamics of the traffic on this website must be analysed in order to find out what influences its conversion.
How? I'll tell you in this article
How to see the visits to a website
Maybe the number of visits doesn't matter much to you when you already have a well-known and established brand in the market. Although there is one thing I can tell you, and that is that every brand always has a path to growth, no matter how good it is.
But when it is an online store that is only a few months old, we must analyze how many visits it has, compared to the previous day, week or month.
For this, several analytical tools can be used:
Google Analytics
This is the main source where we can find website audience kyrgyzstan email list 36839 contact leads data. We can see how many users a website has received in a given time, how many new users arrived, number of page views, average session duration, etc.
SimilarWeb
With free access, it is a tool that shows the number of visits in the last month, a graph of visits in the last 6 months, average visit duration, pages per visit and the bounce rate.
To try this tool, you do not need to register as a user.
Serpstat
All-in-one SEO tool with which you can see the approximate traffic that the website gets from the search engine .
Serpstat calculates traffic based on the CTR (Click-through rate) of the page. The number of visits depends on the search volume and keyword position.
What channels do people come from?
Have you ever had the experience of increasing traffic, but it doesn't affect sales? That is, sales don't increase. If this has happened to you, then you need to look at the channels where people are coming from. These may not be very effective.
The SimilarWeb tool also provides us with this data. Here is an example using its extension (which you can download for free from the Chrome store).
In the graph you can see the results of the last 3 months. The largest traffic, 77.29% comes from organic search, 20.18% is direct traffic, 2.27% is referral pages and 0.27% comes from email marketing campaigns.
And now, we will analyze each of these channels.
Organic Search
If the online store receives a lot of organic search traffic, it means that it is well positioned in search engines.
And being well positioned means appearing on the first page of results for different searches.
How to see the keywords for which a website is ranked on Google
For this task, I will use the all-in-one tool — Serpstat.
I go to the tool's website , enter the name of the domain to analyze and go to the organic keywords report.
Direct traffic
Search engines count direct visits, i.e. when the user enters the name of the website in the search bar. In other words, to find the online store in my example (ternua.com) the user entered ternua.com, or www.ternua.com.
Although this is not the only thing that can be counted as direct traffic, but also if we enter the website from pages saved as favorites or from the search history, etc. I leave you an article from inboundcycle about direct traffic , in case you want to know more about the subject.
