The combination of being short on time and on money is tough. But there’s yet another layer to the problem. It’s the classic friction small business owners face between the work of running their business versus the work they went into business to do. Pizza guys want to make pizza – not run Google Ads campaigns. Florists want to arrange flowers – not master email marketing.
Apps will save you time and money
Fortunately, we live in a world with apps. Many small whatsapp number database business owners have figured out that using them can save them a lot of time. That’s what the Small Business and Entrepreneurship Council discovered when they conducted a survey for their report, “Saving Time and Money With Mobile Apps.”
According to that report, “78 percent of these small business owners believe that their company’s use of mobile apps saves time for the owner. On a weekly basis, these small business owners estimate that they save an average of 5.6 hours (a median of 4.0 hours) due to their firm’s use of mobile apps.”
4-5 hours! That’s half a day each week. That’s a huge win for a time-pressed small business owner. To help you free up half a day in your week, we assembled a short list of essential digital marketing tools for small business owners. These cover all the basic marketing tasks, with one or two added in for marketing outsourcing and marketing project management.
1. The GetResponse app
GetResponse Mobile App.
Of course, you’ve got to have your email marketing planned out, too. If you’re on the go and want to check how the morning’s email promotion did, it’s a few clicks away if you’ve got the GetResponse app installed. You can also see dashboard stats, check how your list is growing. You can also see individual emails in an autoresponder series and thumbnails of past emails.
So go fire up your GetResponse app and have at it. Maybe the stats from your last email have gone up since you last checked them…
For Android and iOS click here.
Editor’s note: Want to run webinars from your phone or tablet? Do it with GetResponse Webinars mobile apps. Available for Android and iOS.
2. Trello
Marketing involves a lot of project management. Trello is another app that makes that easier. The feature that really helps with marketing tasks is the checklist you can add to cards.
If you create a checklist for your most common marketing tasks, you can save time and reduce errors. Trello is also helpful for managing employees.
Some checklist-friendly tasks might be:
Writing blog posts
Scheduling the week’s social media updates
Sending newsletters for various occasions
For Android, you can click here, and for iOS, here.
3. Yelp
Yelp application
Just last week, I met a small business owner who thinks it is more important for her to have a presence on Yelp than a website. While I don’t agree with that, her assertion shows how critical Yelp is to local businesses. Ignore it at your peril.
Fortunately, having it in app form makes editing and updating your Yelp account easy. You can also check and respond to reviews.
For Android, you can click here, and for iOS, here.
4. Brand24
Brand24 app.
Brand24 is an indispensable marketing app for small business owners. It tracks brand mentions, monitors online reputation, and provides valuable customer insights. With its analytics tools, businesses can make data-driven decisions.
Brand24 empowers entrepreneurs to engage with their audience, respond to inquiries, and manage reviews efficiently. Its user-friendly interface and customizable alerts ensure a strong online presence and brand loyalty. Drive business growth in the competitive digital landscape with Brand24.
Check it out on Android here or on iOS here.
5. X (Formerly Known as Twitter)
X (Formerly Twitter) mobile app
X is less important for small local businesses, but it should definitely be part of the mix. And, like all these other apps, you’re far more likely to use it if it’s in your back pocket.
For Android click here, and for iOS click here.
6. LinkedIn
Linkedin Application
If you’re in B2B, this is the place to be. Whether you want to follow up with a prospect or contribute to a group discussion, this is a nice app to have on hand. Many small B2B businesses get a sizable chunk of client work from LinkedIn. And the more active you are, the more likely you are to see some of that action.
