During Q2 2017, the robot brand wanted to use the same landing page, only this time combined with Poptin. The robot brand created two popups and showed them to visitors using Poptin’s A/B testing feature (the same templates were used just with different copy and layouts):
1. A round-shaped exit-intent popup intended to grab visitors' attention with its special shape.
exit-intent tech popup 1
2. A timer popup designed to create urgency, the bot brand did not offer any discounts in the popup copy (this is important because giving a discount in itself can increase conversion).
exit popup window 2
The results? It's amazing!
exit intent popup results
Now that you see that exit-intent popups work, let’s look at how you can make them work for your brand.
First, let’s start with the things you should avoid at all costs when using exit-intent technology.
Asking for a lot of information
When a user lands on your website, clicks through, and is preparing vp financial email lists to leave, displaying a popup with a bunch of fields isn't ideal. They're already set up to leave your site, which will likely drive them away faster.
In this example from Neil Patel, he only requests the website URL, nothing else.
Example of an informative pop-up window
The purpose of an exit-intent popup is to attract and convert. So the easier you can make the conversion process (sign up), the better. This is also a proven fact: studies show that you can increase conversions by 120%+ by using fewer fields in your exit popups.
Being clever with a non-existent “X”
We get it: brands want their exit pop-ups to drive results. But this shouldn’t mean using underhanded methods to achieve this. You don’t want to create bad blood and burn bridges for the sake of your strategy.
