Telemarketing Leads

all of your emails should be personalized! Tailor your emails around your prospects actions, behaviors and interests. And when they have questions about something that you're offering, make sure they're directed to the right person in your organization. Selecting the right representative for every ...

If we were to perform an A/B test during a few weeks in December without considering the historical context of that month, we might draw the wrong conclusions from the data we collected. However, we could account for that by extending the timeframe for our test to include the following three months ...

Forms gate your premium content offers and allow you to capture essential details about your leads. A well-structured form can provide your marketing and sales teams with the key information to help them close the deal.

Unfortunately, many marketers seem to be unaware that form strategies aren't ...

In order to map companies and contacts back to the appropriate ICP and buyer persona, you need to collect data about those necessary characteristics. There are two primary ways to capture that information: forms and enrichment.

Forms
When someone is signing up for communications with your company ...

The first 30 days of product usage can make or break whether or not a consumer comes back — and you only have one chance to make a first impression.

“In order to have an effective onboarding, you need to first understand how your users are engaging with the product,” says Guido Bartolacci. “How ...

sales reps should also be adequately balancing their time working opportunities and creating pipeline for the future.

“If you spend all of your time working opportunities, what happens when all of those opportunities close is that you no longer have any pipeline,” says Beth.

Unless time is ...

This digital age has given buyers limitless information, endless choices and, overall, more power in making their purchasing decisions. All of this means more time, resources and money are poured into acquiring new customers, and it remains just as easy for the buyer to change their mind and leave ...

Websites are major investments that require a substantial amount of time and resources. They also require frequent updates and optimization to remain effective.

Since so much time and money goes into building the initial site, people focus on shorter turnaround times for updates and redesign ...

What do big potatoes covered in dirt, red vine-ripened tomatoes, green beans as long as your forearm and search engine optimization have in common?

There are subtle differences, of course. For a start, the first three items on that list all grow beautifully in horse manure; the last one, not so ...

Placing your call-to-action and form above the fold of your landing page is a well-documented best practice - is it not? It turns out the answer isn't nearly as clear as some may make it seem. In fact, based on our experience and research higher conversion rates have little to do with whether a ...