Telemarketing Leads

The funnel is a linear process whose goal is to turn a prospect into a customer. It is a very static process with fixed procedures. The potential customer slides further and further down the funnel and is "processed" by various departments. Initially, at the top of the funnel (TOF), all of marketing ...

Wayfinding systems are developed conceptually, and they require clear and meaningful structuring. Companies should apply their existing corporate design to wayfinding systems within company buildings. A connection must therefore be created between technical and content requirements and the spatial ...

To evaluate a lead, we analyze it as precisely as possible. This provides valuable insights, because ultimately, we want to know whether the lead is a good fit for our offer. If it isn't, we can't convert it into a sale, even with the best efforts. Good forms on the website provide a lot of useful ...

A perfect way to present complex content is to use infographics or pictograms instead of long text explanations. This reduces text to an easily understandable graphic element.

In addition to the non-verbal representation of the content as a graphic, it is not only space-saving, but also works in ...

You may be familiar with this, and it certainly happens to me: When I'm particularly interested in something (a new camper van, for example), I encounter it everywhere. Usually, there are numerous touchpoints... For example, I'm researching interior design on Pinterest and come across a great blog ...

Haven't we all been there: You're on your way to a customer and just want to quickly google the company's address... but a tiny website pops up on your phone. Even if you expand it to be able to read anything, you scroll back and forth to find the relevant content, and in the worst case, you have to ...

Haven't we all been there: You're on your way to a customer and just want to quickly google the company's address... but a tiny website pops up on your phone. Even if you expand it to be able to read anything, you scroll back and forth to find the relevant content, and in the worst case, you have to ...

When I go to the cinema, I'm actually excited not only about the film I want to see, but also about the new trailers that are available in advance. I find some of them really great and try to remember them because I often don't know which films to watch. Maybe I'll remember them the next time I go ...

Have you ever watched the children's news program "Logo"? It presents daily news with simple explanations and often graphically presented in such a way that children can easily understand even complex political contexts – worth watching for adults too. Complex business reports also have to meet this ...

Wordmark? Heard of it? We know it. The Volkswagen logo, for example – stop, wrong! The globally recognized symbol stands for the name "Volkswagen," that's true. But it's a word-image trademark: It has a visual element, the individual letters are designed in a defined way, and a very specific font is ...